Many organizations put a lot of time, effort, and money into optimizing their Web site with search engines. If their search engine optimization (SEO) campaign is well-organized and successful, they can reap the rewards of being at the top of the Google or Yahoo! or whatever their search engine-de-jour is and hundreds, or even millions, of people will find their way to your site.

But what happens next?

People are now on your Web site, but what do you want them to do? Do you want them to buy something, sign up for your e-newsletter, learn more about your cause, write their congressman? Getting people to your site is important, but it is vital that you identify the purpose of your Web site and your call to action is obvious. Otherwise you are just wasting your time and money on SEO.

Here is a good article that has some simple tips for improving your Web site’s conversions, which could be anything from making a purchase to filling out a contact form. Simply put, the goal is to get people to do something:

http://www.businessknowhow.com/internet/conversions.htm

This entry was posted on Tuesday, August 28th, 2007 at 5:23 pm and is filed under Web. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.