In a recent article in The Nonprofit Times I read about Techsoup.org’s Second Life for nonprofits. What a brilliant idea (I always think - “man, why couldn’t I have thought of that?”). For you parents out there, it’s like Webkinz for nonprofits. The concept stems from the original Second Life Web site that is a 3-D virtual world entirely built by the “residents” (i.e. account users). As of today there are more than 9.7 million residents in the Second Life world (or “in-world” as they call it). Even for me, who feels pretty comfortable with technology and the Internet, this is pretty out there for non-techies but it appears that once you are in, you’re sucked in and it becomes a new way of life. Techsoup.org is hoping to use this virtual technology to help nonprofits tell their stories, collaborate with others and make a difference through the world of avatars. Organizations like Global Aid Foundation and the American Cancer Society have already started their journey into the Second Life. American Cancer Society held a grand opening!!!

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