Archive for March, 2008

With all the media hype about a possible recession, a weaker dollar, and a downturn in the real estate market, a company’s first inclination may be to pull back on expenses and trim the marketing budget. Instead, a company should consider increasing their marketing spending or at least maintaining their current spend. Companies should look [...]

Jennifer, Jessica and I just got back from a week in Denver and I think I have found a second career. While in Denver, Jessica and I dined twice at the Delectable Egg. It is truly a little piece of heaven on earth! For a breakfast food lover like myself, it had everything from omelets [...]

Our worst nightmare came true! Our server crashed (thanks to the storms on Sat. night) and our back-up system doesn’t appear to have worked like we planned. We thought we had our bases covered (nightly backups, surge protectors, external hard drives, etc.) but with all the glory technology bestows on us; it is the biggest [...]

I read an interesting article on editorialemergency.com that really hit home. I’ve seen this type of behavior on many Web site development projects that I have been involved with: http://www.editorialemergency.com/content/view/181/51 The premise of the article is that people often come to marketers (print, Web, whatever) and say that they want to stand out, do something [...]

A little over a year ago, Trio began discussing the importance of nonprofits communicating and sharing with one another. Specifically, we felt that the three areas of Web, marketing and event planning are all important topics for nonprofits to share their successes, concerns and questions. From our discussions was born the Nonprofit Nook. Although the [...]

Recently, our client MedExpress, a retail health care clinic in Augusta, Georgia, learned that after nine months of branding themselves in the community, they would have to change their name. It seemed that another health care company in West Virginia already had the trademark on the usage. Initially, we all gasped and thought the world [...]