Recently, our client MedExpress, a retail health care clinic in Augusta, Georgia, learned that after nine months of branding themselves in the community, they would have to change their name. It seemed that another health care company in West Virginia already had the trademark on the usage. Initially, we all gasped and thought the world had ended. But after thinking things over we decided to turn this negative into a positive. We took this as an opportunity to find a new name that could better represent their mission and image already established in the community. ExpressHealth Inc. would be the new name. Slowly the changed occurred. The Web site, marketing collateral and advertising all began using the new name. By keeping with the same look and feel as well as message, the re-branding effort which was almost invisible to the general public, went very smooth. Business has steadily increased and the switch doesn’t appear to have been a major setback. It’s just business as usual for ExpressHealth.

This entry was posted on Tuesday, March 4th, 2008 at 12:46 pm and is filed under Marketing & PR. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.