A good friend just shared this with me. I think it’s worth posting to share with others.

McGraw-Hill Research: Research shows that maintaining, and even increasing, your marketing investment during an economic downturn is one of the best investments you can make. McGraw-Hill Research analyzed 600 companies from 1980-1985. The results showed that business-to-business firms that maintained or increased their marketing expenditures during the 1981-1982 recession realized significantly higher sales growth, both during the recession and for the following three years, than those that eliminated or decreased marketing. By 1985, sales for companies that were aggressively marketing during the recession years had risen 275%. Those companies that didn’t keep up their marketing grew just 19% in this same period. This fact has held true for all post-World War II recessions, starting in 1949, as studied by The American Business Press.

Finally, someone agrees with what I have been thinking for years. Stop with the acronyms! Bill Sweetland with Ragan.com outlined it perfectly. Read this article and you’ll see what I’m talking about.

October has arrived. Do you know what that means? Yes, crisp fall weather is on its way and it’s time to start thinking about how you’ll top last year’s Halloween costume. But more importantly, The Nonprofit Nook’s October workshop is just around the corner!

Join us on October 15 from 5:30 until 7 p.m. for our workshop on the benefits of setting up an annual marketing budget and how to measure your results. Great economy or horrible economy - these benefits are important to realize and put into action. Jessica Munday, president of Trio Solutions Inc., will be hosting the workshop and will discuss not only the benefits of a budget, but will also show how to measure your return on investment dollars, as well as how to monitor your budget. Visit The Nonprofit Nook to register or call us at (843) 216-0442 for more information.