Check out our STATUS REPORT

A special thank you to the Createathon team:
Krista Robertson
Jeanine Szczesniak
Jennifer Cherock
Jessica Munday
Jessica Kersey
Brian Cendrowski
Nicole Cendrowski
Roxanne Hicks
Brian Dadin
Cultigraphic girls

Trio Solutions was selected as the official CreateAthon® agency for the Lowcountry. Although CreateAthon is in its tenth year nationally, this will be the first year this event has been available to Lowcountry nonprofits. For 24 hours, from 8 a.m. on Thursday, September 13 until 8 a.m. on Friday, September 14, every member of our staff will work on pro-bono projects for several nonprofit organizations in our area. During that time, we will complete 15 projects for five organizations. All of our time will be donated.

Congratulations to this year’s CreateAthon recipients:

LOVE Inc.
My Sister’s House
Teacher’s Supply Closet
Lowcountry Earth Force
Berkeley County Foundation of Volunteers for the SC Guardian Ad Litem Program

In an over-communicated world, companies are constantly challenged with leveraging themselves above their competitors. The average person receives more than 1000 messages a day and companies are no longer successful in getting their message noticed. Companies are revisiting the old philosophy of referral marketing or “word of mouth marketing” (WOMM). Used in conjunction with traditional marketing efforts, WOMM can be one of the most effective means of getting your message out.

What is WOMM?
WOMM is a term used to describe activities that generate personal recommendations as well as referrals for companies, their brands, products or services. WOMM promotion is a highly valued communication that comes from a credible source that is unlikely to have an ulterior motive. Consumers value WOMM from friends and family over flashy advertising tactics. This new trend has become a leading resource for consumer information and a driving force in growing companies and their brands.

WOMM is a tool every employee in your company can use to create awareness about your company, products or services. WOMM can happen through face-to-face conversation, Web sites, events, workshops or online communications such as blogging. The key to effective WOMM is to present a clear message about your company each time you communicate with people outside your organization. WOMM is dependent on honesty and promising only what you can deliver.

Ways to Create WOMM

Remember, the power of the human voice and personal contact are the most powerful communication tools a company has!

This past weekend Trio Solutions Inc. had the privilege of working with MedExpress Clinics on opening their first retail health care clinic. A fairly new concept within the health care industry, retail health care is an approach that is more consumer-focused and here’s the magic word, affordable! MedExpress opened their first clinic in Evans, Georgia, a suburb of Augusta. It is their hope that the concept will take off in Evans and they will be able to expand across the Southeast.

Their facility isn’t an urgent care facility and it’s not meant to replace a relationship with a primary care provider. The purpose is to complement the health care continuum and open up an opportunity for individuals with little or no insurance. Pricing is known before you step foot in the door and you are sure to be seen quickly.

Trio Solutions Inc. specializes in health care and has been excited to be involved with a new approach to a seriously injured industry. Because MedExpress is a new business we were able to help with everything from logo design to advertising to a Web site, allowing every member of our team an opportunity to get involved.

We wish MedExpress much success and have enjoyed working with such a great group of people.

Check out this story that ran in the Augusta Chronicle on July 13, 2007.

We’ve all heard it and been told to do it - “think outside the box.” Go ahead try it and see what you come up with. In the world of marketing and event planning it’s so important to make an impact. Unfortunately, a lot of times when it comes to implementing those “out of the box” ideas it requires money. Because we work with a lot of nonprofit organizations marketing dollars are oftentimes limited so that really puts the pressure on us to not only “think outside the box” but to think outside the box on a budget. If you can accomplish that then pat yourself on the back because that’s the real challenge. It’s easy to come up with creative ideas but putting them into action without a huge advertising budget requires more creativity than just coming up with the ideas. Welcome to our world! In the meantime, check out these really cool examples of creative marketing even if they did have a big budget.