Archive for the ‘ Marketing & PR ’ Category

With all the media hype about a possible recession, a weaker dollar, and a downturn in the real estate market, a company’s first inclination may be to pull back on expenses and trim the marketing budget. Instead, a company should consider increasing their marketing spending or at least maintaining their current spend. Companies should look [...]

Jennifer, Jessica and I just got back from a week in Denver and I think I have found a second career. While in Denver, Jessica and I dined twice at the Delectable Egg. It is truly a little piece of heaven on earth! For a breakfast food lover like myself, it had everything from omelets [...]

I read an interesting article on editorialemergency.com that really hit home. I’ve seen this type of behavior on many Web site development projects that I have been involved with: http://www.editorialemergency.com/content/view/181/51 The premise of the article is that people often come to marketers (print, Web, whatever) and say that they want to stand out, do something [...]

Recently, our client MedExpress, a retail health care clinic in Augusta, Georgia, learned that after nine months of branding themselves in the community, they would have to change their name. It seemed that another health care company in West Virginia already had the trademark on the usage. Initially, we all gasped and thought the world [...]

One of our clients recently asked us about double spaces after a period. The funny thing is that double spaces after a period originated with the typesetting machine or typewriters. Adding an extra space made it easier for the reader. However with word processors and computers the need for that extra space diminished. It’s not [...]

Me and Jessica Kersey at the 2007 Race for the Cure This past Saturday we enjoyed a beautiful day on Daniel Island for the 2007 Komen Lowcountry Race for the Cure. Trio Solutions Inc. is a proud sponsor of our local Komen affiliate and are honored to provide pro-bono marketing services throughout the year. Our [...]

In a recent article in The Nonprofit Times I read about Techsoup.org’s Second Life for nonprofits. What a brilliant idea (I always think – “man, why couldn’t I have thought of that?”). For you parents out there, it’s like Webkinz for nonprofits. The concept stems from the original Second Life Web site that is a [...]

Check out our STATUS REPORT A special thank you to the Createathon team: Krista Robertson Jeanine Szczesniak Jennifer Cherock Jessica Munday Jessica Kersey Brian Cendrowski Nicole Cendrowski Roxanne Hicks Brian Dadin Cultigraphic girls Trio Solutions was selected as the official CreateAthon® agency for the Lowcountry. Although CreateAthon is in its tenth year nationally, this will [...]

In an over-communicated world, companies are constantly challenged with leveraging themselves above their competitors. The average person receives more than 1000 messages a day and companies are no longer successful in getting their message noticed. Companies are revisiting the old philosophy of referral marketing or “word of mouth marketing” (WOMM). Used in conjunction with traditional [...]

This past weekend Trio Solutions Inc. had the privilege of working with MedExpress Clinics on opening their first retail health care clinic. A fairly new concept within the health care industry, retail health care is an approach that is more consumer-focused and here’s the magic word, affordable! MedExpress opened their first clinic in Evans, Georgia, [...]