No one can avoid the subject with all the media attention. However, most of us live in a dream world and think things like foreclosure will never affect us. Well, it’s time to wake up. The national housing crisis is real and very close to home. Sunday the Charleston Post and Courier reported on foreclosure [...]

After coming across some interesting statistics about newspaper audiences from Journalism.org. I thought I would share one in particular that really stood out to me. Take a look at this graph of “Daily Newspaper Readership by Age Group.” This graph represents the percentage of individuals reading newspapers in an average week from 1999-2005 (editor’s note: [...]

The great staff at CoolPeopleCare have done it again…giving back to nonprofits. Their new initiative allows virtually anyone to raise money and awareness for their favorite cause by donating a percentage of any merchandise purchased through their online store. And the best thing is…it’s easy. Basically, CoolPeopleCare will issue unique coupon codes to individuals who [...]

Check out my recent profile on Palmetto PR Divas, a fun and informative public relations blog created by Kim Banks of Simko Communications and Liza Jones of Payne Jones Public Relations. These girls really know the meaning of paying it forward. Once you are profiled you get to nominate a fellow PR professional to be [...]

Yes, it’s that time again. Trio Solutions will join the ranks of the sleep deprived as we host CreateAthon 2008. During this 24-hour, work-around the clock creative blitz, Trio will provide free marketing and creative services to nonprofits. CreateAthon will be held from at 8 a.m. on Thursday, September 18 to 8 a.m. on Friday, [...]

Friday evening as I was running around the kitchen preparing for our company, I turned on the television and saw Tim Russert’s face. The NBC station is typically on in our house, so this wasn’t an uncommon occurrence. However as I continued listening to the story I realized what had happened and that I would [...]

The care package and request to Michael Franti went out yesterday so let’s all keep our fingers, toes, and whatever else we can manage to cross, crossed! We’re asking Franti to headline our latest effort to support Project OKURASE. The event, United Artists for Hope – A Music Festival to Benefit Project OKURASE, will raise [...]

I am happy to say that with a little over a month since the Nonprofit Nook Web site launched, we have over 80 members! Jessica M. and I have been promoting the Web site like crazy. She is the social marketing guru who has taken the Nook into the world of facebook. I have been [...]

Getting business owners to understand the true value of marketing is tough much less during economic hard times. The ironic thing about having weak sales or dealing with a not-so-wonderful economy is it’s really your opportunity to make the most of your marketing dollars. When the going gets tough, don’t cut your marketing budget! This [...]

My mom used to tell me that all the time when things seemed to go awry. Well it’s been almost two months since we lost all our server files during a storm and I have to say that I actually believe this saying to be true. Don’t get me wrong, I’m not saying that it’s [...]